A short while ago I wrote a post on ?Content Creation for Your Internet Savvy Customers.?? In that post? two key points were made that highlighted the importance of recognizing the need to adapt content creation to the needs of a changing market.
1)????? ?Today?s consumers are mostly savvy internet users who actively search for content on the internet that will enable them to make wise buying decisions.?
2)????? ?No longer do consumers have to wait for information to be sent to them via traditional methods.? They are able to research and capture this information for themselves in real time.?
Those two points made the case for good content creation for your internet-savvy customers.? However, a recent article on Soshable.com really drove home the point of how communication has changed.? You can probably relate to the article, ?Digital Media vs Traditional Media Will Always Trump the Traditional Media.?
When was the last time you read the physical newspaper?? Has social media changed the way you consume information? Perhaps you had a subscription and have cancelled it. Of course the Sunday paper is still the place for the Comics and the Sales Papers in one place. On the other hand, there are online sites that bring all the ads into one place.
Here is a quotation from the article,? ?The decision taken by newspapers such as The Times, The Guardian and The New York Times to make a concerted effort to cultivate an online presence on these social media sites illustrates the changing nature of media. Instead of social networks relying on coverage in printed media to be seen, the printed media is relying on these online sites to be heard.?? You may read the entire article by clicking here.
What are your thoughts?? How do you consume information currently?? Has social media changed the way you get information on current events? Do you read most of your news online or via traditional media? Please share in the comments.