Thursday, June 28, 2012

Making Web Design Work for You | dzine it

Making Web Design Work for You

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Each month thousands of websites are launched on the internet, all hoping to generate revenue and bring new business.? But simply having a website doesn?t guarantee results.? In order to have the best chance of achieving your goals, a website needs to do more than simply exist.? Your site needs to look good, be relevant and be easy to use. The look and design of your website has to draw people to you and hold their attention. Your website is your calling card, your billboard and your storefront.? Your website needs to work for you, not against you either. Good web design is the way to ensure this.

Good web design is eye-catching and functional all at the same time The first thing you should think about when designing a website is making sure your home page catches a visitors eye and gets your message across clearly.? The page should be visually appealing and let a person know what your company can offer.? Ask yourself: What does my company have that no other company can offer?? What makes my services unique or special? And how can the look of my site enhance it?? If for example your site is dedicated to e-commerce the face of your website is just like a retail store.? It should have curb appeal and be easy to find and purchase whatever the customer is looking for.? If the business is a restaurant, know that although most of your service will be at a physical location, when they visit your site they might want see what your dining room looks like, see your menu, read reviews and even make a reservation. A good deal of thought must go into the design and flow of the site for an internet business and site to be successful. That design should be just as much a part of your marketing plan as in-store promotions or traditional newspaper ads.

Think about the navigation of the website. Always keep in mind during the design phase in which order do you want the customer to go. To excite the interest of your customers in coming to your physical store or outlet you may wish to route them to information pages. Many internet marketing sites are not about sales. Obviously getting the customer to the shopping cart is job one if you are making sales online. You want the customer to find their way to what you want them to see, so build your website to make that easy and tempting from the home page on out.

Another way to keep interest and gain customer interest is through images. Pictures can play a pivotal role of getting interest for any kind of business. This is a crucial step if you?re merchandizing what you have to sell online. For a restaurant website, you can draw people to your restaurant faster with great pictures than with any description of the food you can write.

Lastly, make sure your website can be viewed from any of the popular browsers. Ensure that every function on your website works on Firebox, Chrome and Internet Explorer since there is no one browser that everyone uses.

Specialty: Web Design
Web Design and Internet Marketing Firm

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