Thursday, February 14, 2013

Trusted Shops: 38 per cent growth in sales in 2012 | Ecommerce ...

Published by David Russell on February 13, 2013

With more than 14,000 certified online shops in Europe, Trusted Shops has reinforced its position as the European trustmark over the past year and has expanded its market leadership in the online trustmark sector.?In the process,the company has recorded an above-average growth in sales in the core markets of the UK, Germany, Austria, Switzerland, France, Spain and Poland.?Overall, the company has grown by 38 per cent year-on-year.?Founder and managing director Jean-Marc No?l has announced his intention to enter new European markets in 2013.

The consistent development of the international business and the continuous optimisation of internal processes are the key growth drivers here. For example, activities in Spain and the UK were expanded in 2012.?In the UK Trusted Shops has joined forces with IMRG, the industry association for British online retailers, and the associated ISIS trustmark (Internet Shopping is Safe). The assimilation of the entire ISIS customer base with the Trusted Shops Quality Criteria will be completed in July 2013.

Trusted Shops? road to success is also apparent in its workforce. The company has increased its number of staff to more than 160.?At the beginning of 2012, the staff numbered 120 but this has been increased by more than 30 per cent over the course of the year. Most of the new staff were recruited in the certification department. In this area, more than 30 business lawyers deal with the auditing and monitoring of the online shops.

Ulrich Hafenbradl,??founder and managing director, said:

?We have assembled a team of experts to help us guarantee the high standards of our quality criteria during the auditing process outside Germany as well. We intend to employ native speakers who have specialised in their particular country?s national e-commerce and consumer protection legislation for each of our markets.?

Success model to be rolled out further on an international level

Jean-Marc No?l added:

?Our goal is to establish Trusted Shops as the European e-commerce trustmark. This is the reason we intend to continue investing in new countries. This year will mark the launch of business in Italy, Belgium and the Netherlands.?

Since 2013, Trusted Shops has also been carrying out audits in all other EU countries.?To this end, a criteria catalogue based on current EU legislation was developed. With this, Trusted Shops actively supports the efforts of the EU to promote cross-border purchasing on the internet through the harmonisation in consumer protection and e-commerce legislation.

A further building block for successful expansion within Europe is the acquisition of other internationally renowned trademarks.?In this respect, last year saw new customers such as limango, asos, Butlers and GAP, who joined existing customers Zalando, Bon Prix, redcoon and Topdeq.

Managing director Thomas Karst explained:

?Trustmarks are an integral part of digital brand management. Even major brands optimise their business model by implementing trust-building measures such as trustmarks, guarantees and seller ratings. They particularly need these elements in international online retail as they, too, are competing against the small niche suppliers.?


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